"We want to help shed light on the truth by using mass media" stated Whelan. She continued stating "We hope people will petition for a nationally recognized indigenous holiday to honor the people who were here first."
The producers reached out to local community activists and indigenous organizations like the United Confederation of Taino People to help develop the script.
"We were honored to be asked to collaborate on this project as our ancestors in particular were the first to be negatively impacted by Columbus" stated Roberto Borrero, a representative of the Confederation.
"The issue goes beyond Caribbean Indigenous Peoples however, it is really about society being complacent with symbols of genocide." said Borrero.
The Reconsider Columbus Day PSA is currently being featured on You Tube and the producers are working to broadcast it on local television networks. Nu Heights Cinema has also set up a Reconsider Columbus Day website at www.reconsidercolumbusday.org to help bring more attention to the issue.